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The Bay Area Martial Arts Podcast

Dec 19, 2017

Today Wade interviews Mark Manning, the CEO and Founder of iTRACE Technologies — a Bay Area technology company that helps other companies protect and police their brand through the Gray Market. On top of being an entrepreneur and running his own company, Mark also studies Krav Maga and has a good background in the Martial Arts side as well.


Today’s episode was interesting on a variety of levels — from business to martial arts to cycling. Wade and Mark discuss the genesis of his business iTRACE Technologies, his advice to entrepreneurs and those pursuing their passion, how he got hooked on Krav Maga, as well as the unique topic of the Grey Market and the role his company plays in it.


Listen in to hear how all three of Mark’s passions tie together in both a professional and personal way.


Key Takeaways:

[1:21] Wade introduces Mark to the show and Mark gives us some background on himself.

[4:12] How and why Mark got hooked on Krav Maga.

[6:49] The genesis of iTRACE Technologies.

[7:55] What the Grey Market is and the solution iTRACE Technologies provides.

[10:50] The challenging situations Mark’s company faces.

[12:10] Competitive cycling — Mark’s experience riding around the U.S.

[13:52] The constant process of improvement and the crossover between cycling, martial arts, and business.

[16:10] Mark’s advice and recommendations to people becoming an entrepreneur or improving in the Martial Arts.

[17:28] How Mark keeps his momentum in his business and personal goals.

[18:09] The struggle companies go through with the Grey Market.


Mark Manning’s Links:

iTRACE Technologies


Mentioned in this Episode:

Jocko Podcast